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Specialist car financePersonal serviceBespoke fundingDriven by enthusiasts
Automotive detail from Daytona’s car photography

Daytona Asset Finance

Enthusiasts first.
Finance specialists always.

A personal approach to the cars you love.

Our story

A shared passion
for exceptional cars.

Founded in summer 2020 by lifelong car enthusiast Thomas Ward, Daytona was created to help people fund the cars they need — and the cars they have always wanted.

The approach is personal: understand the customer, understand the car, and explain the available funding clearly. Daytona specialises in sports, prestige, classic, super and hyper cars.

Whether it is a first purchase or another addition to your collection, the relationship begins with a conversation.

Speak to Daytona
Lamborghini with its cover being lifted

The people behind Daytona

Meet the owners.

Tom

Co-owner

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Alex

Co-owner

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Ferrari dashboard

#fundedbyDaytona

Your next car starts with a conversation.

Speak to the team about a funding package built around you.

0330 223 5561Get in touch
CONTACT DAYTONA